Target website crashes, bigger news that 100,000 acre forest fire

What kind of world do we live in when the "news" of the Target website crashing makes the national morning news broadcasts, but the second largest fire in Minnesota history (soon to be largest) doesn't? If that's not enough of a shock, the 100,000 acre forest fire also happens to be burning on the largest designated non-Motorized Wilderness Area in the entire nation: the Boundary Waters Canoe Area Wilderness (BWCAW). Target selling some new fad product makes one of the top 3 news stories, but the Governor of MN calling out the national guard to fight the forest fire doesn't? What is going on?

The news organizations I speak of are supposed to be the "liberal/tree-hugging" media, why weren't they reporting that one of the most pristine Wildernesses on earth is awash in flames? Northeastern Minnesota is suffering from a severe drought and the fire is so large that the only thing that is likely to control it is the onset of Winter.

I've been to the BWCAW countless times. My family has owned property in Cook County Minnesota since the 60's (just a plot of wild acreage, 12 miles from power lines, and a mile from the nearest road), I even lived in both Ely and Grand Marais for a time. Though I don't live there anymore, but live in beautiful Solon Springs Wisconsin, in so many ways I still call the BWCAW area "home". And no one, except the local media (and the weather channel) seems to care.

Please send your thoughts, wishes, prayers (or whatever way you hope for a good outcome) towards the firefighters, the locals in the BWCAW area, and the land itself. I know fire is a natural part of the ecosystem, however I personally believe that the current drought in the area is far from "natural" and is at least partially enhanced by global climate change. Even if it's not, it's still going to be sad to know that so much of the Superior National Forest will never look the same in my lifetime -- a pain which would be easier to embrace if someone beyond the borders of Minnesota and Wisconsin seemed to care.